Product and Brand Management PowerPoint Presentation

Product and Brand Management - PowerPoint Presentation Example The consumption of the beverages has been threatened by health concerns with the need to introduce more healthy brands. The research in the American market suggests that the consumption level is affected by an increased 63% of the population preferring nutritious drinks as compared to the established brands. The leading products have ventured to include production of bottled water for consumers to utilize as alternative products. Slide 2: Competitive Analysis The leading competitor expected in the market would be the Coca-Cola Company with a leading market share of 42.8%. This has been due to powerful and precise advertisement measures and introduction of unique brands preferred by the consumers. With the strategy to introduce the, rich juicy, flavors in mango, orange and strawberry, Kooler Refresh is expected to gain a 10% market share. However, with the right advertising strategies and the combination of both new and traditional media, the awareness of the brand would be increased (Gelder, 2005). The other advantage in the Coca-Cola Company is the popularity of the brand and awareness of the existing flavors. However, one in five consumers prefers healthy beverages as compared to products that hold minimal energy level. The carbonated drinks have also been replaced by bottled water as a preference due to health implications. Slide 3 and 4: Brand Strategic Plan The vision of the company has been created to become a leading supplier of healthy soft drinks among the developing ages who prefer satisfactory healthy drinks. The objective realized in the company is to increase the market share on introduction within the market to rival the efforts of the competitive brands. On becoming a leading brand within the market, the consumers would help the product realize the increase in returns and profit generation. This will be effectively achieved in environmental friendly packaging and the composition of the drink to include healthy ingredients. The drink also lacks th e quality of the carbonated drinks with a, pure natural, taste in the drink. Strategy to be applied involves focusing on the energetic youth, especially in young male and female athletes. These are found in schools and competitive platforms with the inclusion of marketing campaigns utilized by the youth. The company has identified the 16-25 year age to be the most active and in need for an alternative brand category. The brand also expects to introduce alternative milk flavors in vanilla and strawberry. The marketing strategy campaign in advertising is expected to be extended to Africa and Asia as avenues to market the product name. The company will apply similar tactics as the competitor in using celebrity endorsement programs and creating avenues preferred by the youth in free samples as promotional campaign. However, the input would be placed on selected platforms like advertising campaigns engaging selected groups. Slide 5 and 6: 4 Ps The product under consideration is a soft dr ink with the brand identification name in Kooler Refresh that offers health and energy retrieval through the natural tasty blends available. The production has been based on inclusion of added energy content per millimeter similar to the nutrients acquired in the natural fruit. The selected Pricing range has been selected to aid in marketing campaign with comparison used in the competitor pricing. The company expects to charge at a 10% reduction rate in the

Why education is important in todays society Essay

Why education is important in todays society - Essay Example It, for example, enhances one’s understanding of their surroundings. Consequently, the individuals get to know where to look for suitable opportunities. If in need of special services, such as writing wills, or even seeking legal advice, they know where to access the services, unlike the uneducated. Such people access information that they require easily, compared to those who do not have an education. They understand how different organs in the society function, which promotes their living standards as they seek help in the right places. Therefore, education benefits the society greatly as the people in the society lead informed lives. Educated people focus on living a better life, than their past life. They do this by improving their current situations for the better. Such people unite, and form groups that can drive change in the society. Those in areas that lack adequate essential services, for example, medical care, strive to enhance the standards of medical provision. Educated citizens in areas that have inadequate schools work on improving the education system. These efforts contribute to the development of the society, which yields positive progress in the society. According to Green and Shearman (2012), education serves an important function of allowing people to live together in harmony. Schooling integrates people from diverse backgrounds. These people learn to live with each other, and appreciate the differences among them. Education also proves that one cannot survive without mutual support as the studies require them to discuss, and learn from one another. Consequently, these traits get transferred to the society, which appreciates harmonious living. Education can be used to gain economic independence in society. Educated people can get employed in the different sectors of the economy, depending on their qualifications. The employment results in a steady income, which promotes the well being of the employed persons. The educated fellows can